Sport and physical activity can be used across many mediums and the perfect platform to send messages. Dial-A-Battery entrusted Corporate Sports to design and implement an activation looking to educate children on the importance to #BuckleUp and general Road Safety.

Objectives

Dial-A-Battery initiated an education program ‘Hop in and buckle-up’ at the HSBC Rugby Festival held within the Emirates Sevens Stadium Dubai. The activation looked to educate children, and ensure they are fully aware of the do’s and don’ts of road safety, all while engraving in the importance of wearing a seatbelt and ensuring they are buckled up.

Photos

 

Unique Features

The Venue 

Held within the HSBC Rugby Festival 2020 located at the world renowned Emirates Sevens Stadium Dubai. 

The Activities

Children between the ages of 4-10 were collected in groups and put through the #BuckleUp Journey, consisting of 4 phases: 
 

Hop in and Buckle Up 

– Pedestrians Crossing 

– Leaving the Vehicle

– Crossing the Road

The Mascot 

Captain Volt was on hand to help educate and engage the children throughout the day.

The Host 

The Guy in Dubai, Paris Norriss. A seasoned entrepreneur and British media personality based in Dubai.