Dial A Battery #BackleUp

Buckle Up

Sport and physical activity can be used across many mediums and the perfect platform to send messages. Dial-A-Battery entrusted Corporate Sports to design and implement an activation looking to educate children on the importance to #BuckleUp and general Road Safety.


Dial-A-Battery initiated an education program ‘Hop in and buckle-up’ at the HSBC Rugby Festival held within the Emirates Sevens Stadium Dubai. The activation looked to educate children, and ensure they are fully aware of the do’s and don’ts of road safety, all while engraving in the importance of wearing a seatbelt and ensuring they are buckled up.

The Activities

Children between the ages of 4-10 were collected in groups and put through the #BuckleUp Journey, consisting of 4 phases:
– Hop in and Buckle Up
– Pedestrians Crossing 
– Leaving the Vehicle
– Crossing the Road